CONSULTING

With a can-do attitude, a SOUND STRATEGY and boundless ENERGY, Michele MAKES A BIG IMPACT on PROJECTS, BOTH LARGE & SMALL.

Whether she is helping local businesses get the word out about their offerings to new & emerging markets, crafting a communications strategy for influencers and authors, or serving as the main-stage keynote speaker liaison for a global conference, Michele anticipates her clients' needs, opportunities and roadblocks, and always rises to the challenge to surpass goals & expectations.

In early 2023, Michele launched City-by-the-Sea Communications to support for-profit and non-profit businesses in New England and further afield. She brings a refreshing, savvy and creative approach to marketing communications, PR & events and community building.

Examples of Michele’s current and completed consulting work includes:

  • Provence-sur-Mer, a private event space in Newport, RI

    • Branding tagline and promotional support

  • Dermophisiologique, a Made-in-Italy all-natural skincare solution

    • Branding refresh & website copywriting

  • Culture Amp’s Culture First Global Conference

    • PR & Thought Leadership, Main-stage Speaker Liaison

  • Baselworld, The World’s LARGEST WATCH & Jewelry Show

    • Director of the North American Office; Main liaison to N.A. press and buyer community

  • Podcast launch

    • Business planning, content-building, production management and promotion

Dermophisiologique

Michele recently partnered with Dermophisiologique USA (www.dermoph.com) and I Can Do That Productions, Inc. to refresh and rebrand this eco-friendly, plant-based, Italian-made, high-end skincare line. Michele developed the new tagline positioning “We make sense of your skin,” collaborated on the redesign of the site, and rewrote all of the product and branding copy for the website. Special care was given to SEO optimization and educating customers on the long-term benefits of using clean, green skincare products.

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Sustainable Fragrance Launch

Michele was recently asked to conduct a market research Segmenting-Target-Positioning analysis for a high-end global Fragrance maison that is poised to launch a family of sustainable fragrances. The project involved competitive mapping, understanding where the opportunities lie and identifying the exact sector of the market for the client to target. Additionally the research led our team to create a Unique Value Proposition and a Positioning Statement for the client to further pursue their branding initiative and product/packaging development.