Director of Communications & Brand Engagement

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  • In one year, built a robust marketing communications and PR practice from the ground up for this live online learning platform

  • Direct responsibility for strategy and execution of all PR, marketing communications, events & community-building, industry awards and thought leadership activities

  • Spearheaded the research and executed the rollout of a new brand positioning strategy for this 5-year-old, hyper-growth startup

  • Successfully took the company through a $30Million Series B fundraise in September 2022 securing substantial press

  • Worked closely with The Josh Bersin Company to create a year-long seminal research project entitled “The New Model of Live, Cohort-Based Leadership Development” and oversaw all subsequent marketing and activations

  • Strategized all thought leadership messaging for the C-Suite. Secured speaking engagements for executives and SMEs at dozens of industry events.

  • Secured five coveted industry awards for Hone across L&D and workplace culture categories, including Inc.’s Best Workplaces 2022 and Fortune’s Best Small Companies 2022 awards

Director of Global PR & Communications

  • Built a successful global PR practice for this Australian-based people analytics firm, with a specific focus in US, SEA, EMEA and ANZ markets

  • Guided PR strategy through company acquisitions and Series E fundraising (1Bil AU$) resulting in millions of added impressions each month across Tier 1 media outlets

  • Established a distinct voice for Culture Amp within the global HR sphere and was instrumental in leading the industry conversation regarding the importance of improving workplace culture, with an emphasis on DEI and engagement

  • Spearheaded thought-leadership outreach for CEO and executives, earning placements in Harvard Business Review, Inc., Fortune and The New York Times, the Australian Financial Review, as well as dozens of industry podcasts

  • Negotiated marquee speakers including Adam Grant, Simon Sinek, Esther Perel, DeRay Mckesson and Brené Brown for the company’s annual global conference, Culture First

Panerai

Director of Communications - North America

  • Cultivated private client relationships; strategized and grew North American PR, events, and sponsorships for this high-end Italian sports timepiece brand

  • Secured >$22M in print & digital media equivalency annually, increasing ROI year over year

  • Educated top watch and lifestyle editors about ground-breaking new collections and complications each year at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland

  • Full responsibility for the Panerai Classic Yachts Challenge in North America. Served on the steering committee alongside world-class sailing experts

    • Hosted A-list editors and watch collectors for 4-6 regattas each year creating brand loyalty and lasting relationships

    • Secured private appearances with the rock band Duran Duran around Panerai’s unveiling of its restored 1936 yacht “Eilean” (featured in Duran Duran’s award-winning 1983 “Rio” video)

  • Negotiated a 3-year partnership with Design Miami/ and launched the Panerai Design Miami/ Visionary Award

  • Built A-list relationships with celebrities such as Orlando Bloom, Pierce Brosnan, Matt Damon, Hugh Jackman, Chris Pratt, Ryan Reynolds and Michael Strahan, and with Influencers such as President Bill Clinton and Chef Daniel Boulud

  • Negotiated multiple mentions of Panerai in the 2014 Modern Family episode “Do Not Push,” at no cost to Panerai

    • The episode has been viewed by millions in syndication, earning cult status among Panerai collectors

  • Directed all wholesale and retail communications, events and PR; Launched nine new U.S. boutiques and managed events and communications for more than 80 Authorized Dealers

  • Managed a budget of $2M and a team of two managers

Judith Leiber

Vice President – Marketing & Public Relations

  • Collaborated with President & Creative Director to create a new brand identity and engage a fashion-forward clientele

  • Responsible for all media buys, advertising photo shoots, sales collateral and designer partnerships

  • Directed all PR and Stylist activities in NYC and LA. Worked closely with Rachel Zoe, Vanessa Getty, Julia Louis-Dreyfus, Sarah Jessica Parker and Anne Hathaway, to name a few

  • Negotiated and launched Fine Jewelry, Eyewear & Fragrance licenses; opened up India and Middle East markets

  • Managed a budget of $2M and a team of three

Porsche Design of America

Vice President - Marketing & Communications

  • Expanded this iconic brand into new product categories including timepieces, sunglasses, leather goods, apparel and electronics; Launched wholesale timepiece business into the U.S. market, adding $30M+ in first-year revenue

  • Managed all aspects of six industry trade shows each year

  • Directed store openings for New York-Madison, Dallas-North Park, South Coast Plaza and Rodeo Drive boutiques

  • Handled all press placements earning the brand millions of dollars in equivalent media value each year

  • Partnered with Elton John AIDS Foundation to sponsor EJAF’s Oscar Party; personally introduced guests to Elton John

  • Served as The Americas key liaison between Porsche Cars NA and Porsche AG in Stuttgart, Germany