Culture Amp References
I initially met Michele in her role as a consultant, speaker coach and advisor at our inaugural Culture First Global event in 2018 and was then thrilled to have her step into an internal role leading our global PR and Communication efforts.
Whilst Michele worked as part of the marketing team under our SVP Brand & Marketing Brad Lande Shannon she also worked very closely with me on all my PR activities, our thought leadership agenda and communications in general.
Michele was instrumental in connecting Culture Amp (and I) with a deep network of incredible people from a dizzying array of backgrounds and it was obvious that they all, to a person, held her in very high esteem.
We resided on opposite sides of the planet but Michele was always available and worked tirelessly to find new opportunities for us to tell our story and was my guide and confidant as I would speak to Media all over the world - and particularly in NY and the east coast.
Michele is a wonderful human being and very accomplished PR executive and I wholeheartedly endorse her for anything that she wishes to pursue and I am happy to be contacted for further information.
-Didier Elzinga, CEO/Founder, Culture Amp
Michele seamlessly transitioned from her deep expertise in consumer luxury marketing to a B2B HR/new-tech industry within a year short timeframe despite a steep learning curve. Her high degree of intelligence allowed her to jump into a rapidly adaptive high growth startup environment and deliver results within the first three months. She had both humility and an innate ability to embody one of our core values -- learn faster through feedback. Michele has a gift for relationship building, inside and outside the organization. It didn't matter whether it was the CEO's admin or our most technical People Scientists - she was respected by everyone and she was able to find the humanity in whoever she was working alongside. Her ability to genuinely connect with anyone is one of her superpowers. She also did this across our global organization: from supporting go-to-market teams in each office to interacting on a daily basis with Culture Amp's Executive C-level team.
Michele built a highly successful global PR practice from the ground up whilst overseeing an external media contractor team. Before Michele came to Culture amp we did not have a PR or Comms practice. We had also spent thousand of dollars working with agencies in years prior and we did not see an impact on our business. Things changed when Michele arrived. The results showed Culture Amp's earned media spiking from a few thousand impressions per month to multiple millions of earned media impressions each month in highly-respected business journals. We went from a few earned media placements to dozens in a single quarter. She secured covered in tier one media like Forbes, Fortune, and the Harvard Business Review. A great example of her success is our Series E Capital raise. We had four capital raise moments in the history of our business before this, however, none with the kind of coverage we received this time due to Michele's strategic mind. We got 400% more media impressions from our Series E than we did for Series B. Even better yet, this resulted in a 20% increase in leads generated on our website during that time which meant a portion of those would convert to won business. This is just one example (of many) where Michele was involved and where PR had a direct positive impact on our bottom line. In addition, Michele developed a company-wide Executive & Expert Thought Leadership Program and closely supported each company thought leader and expert with coaching and key messaging that was aligned to their expertise and our brand platform. Under Michele's tenure as Director of Global PR & Communications, the company won multiple awards, including Comparably's Best Company Culture, and Best CEO for Women.
Every leader needs to balance time between working "in" the business and working "on" the business. Michele did an extraordinary job of investing in internal alignment before getting results. Michele excels at goal-setting and strategy-building and she keeps a close watch on KPIs, individuals, and team progress. she broadly communicates the results of the team's efforts whilst eagerly amplifying her teammates. There was not a single month or quarter that Michele missed sharing results along with key learnings. She would also take this time to recognize other members of the team that helped her achieve those milestones. Michele also jumped in to research, attract and negotiate marquee speakers for Culture Amp's annual Culture First Global Conference, including world-class, in-demand speakers and influencers such as Esther Perel, DeRay McKessan and Brené Brown (TBS). This was an example of her generously reaching into her own highly influential network to help achieve our company mission and goals.
Finally, Michele's professionalism, energy, and eternally optimistic attitude continue to be an inspiration for her peers and for executive management. We expect the dividends of Michele's efforts and contributions to lay the groundwork for Culture Amp's PR & Thought Leadership programs for many years to come. In my twenty-five year career where I've played the role of Founder, CEO, GM and now SVP of Marketing, this is the strongest reference letter I have written and it is unequivocally deserved.
-Brad Lande-Shannon, SVP, Brand & Marketing, Culture Amp